Unique & Iconic Property Strategic Location: Nestled on Portola Drive in Santa Cruzs vibrant Live Oak area, this property sits along a well traveled corridor connecting residential neighborhoods with Coastal attractions and businesses. Its proximity to major thoroughfares, beaches, parks, and local amenities enhances visibility and accessibility for diverse potential uses. Historic & Cultural Significance: This address is home to KSCO 1080 AM News Talk Radio, one of Santa Cruzs longstanding local radio stations, broadcasting since 1947. The building itself is known for its distinctive architectural character originally built to house the station and retaining memorable mid century design charm. Zoning & Land Characteristics: According to county property data, the parcel(s) at 2300 Portola Dr span significant acreage and are presently classified in a zoning category that may support a range of commercial or mixed uses, subject to planning review. This potentially opens the door for adaptive reuse, redevelopment, or continued commercial occupancy. Character & Opportunity: This property stands out from typical listings due to its iconic local presence, historical ties, and flexible usage potential. Whether presented as a continuing broadcast venue, a redevelopment opportunity.